ABOUT CLAUDETTE GAIUS
From Market Intelligence to Business Strategy: Supporting the Future of Energy
Strategy, marketing and market intelligence for the energy sector — grounded in over a decade of Upstream Energy experience.
MY STORY
Turning Energy Market Insights into Strategic Advantage
I’m Claudette Gaius, a business consultant specialising in strategy, marketing, and market intelligence. With over 10 years of international experience across energy, renewables, technology, and professional services, I help organisations transform data into insights and insights into action.
My expertise includes business strategy, market research, competitive intelligence, reporting, digital marketing, and business analysis. I work with organisations to identify opportunities, solve complex challenges, and build sustainable growth strategies that deliver long-term value.
I believe in combining analytical thinking with creativity, bringing fresh perspectives that help businesses see beyond the obvious and make better decisions with confidence.
Now I’m putting what I’ve learned into a book about the North Sea’s next chapter. Because the story of this basin is far from over.
MISSION
Help energy leaders decide with confidence — on both sides of the transition.
My mission is simple. Combine rigorous market intelligence with clear, human communication, so that leaders can make decisions with confidence instead of guesswork. I bring an outsider’s point of view to every project: new perspectives, blind spots identified, assumptions challenged, and change driven where it’s needed.
WHAT MAKES ME DIFFERENT
Not another generalist with a slide deck
Basin-Native Knowledge
I'm based in Aberdeen and steeped in UKCS realities — licensing rounds, drilling economics, supply-chain pressure and the politics of the transition.
Intelligence You Can Act On
My market intelligence isn't a data dump. It's a decision document — built to answer the specific question your board is actually asking.
Both Sides of the Transition
I serve Oil & Gas and Renewables clients — so I see the whole board, not one side of it. That perspective is my clients' edge.
Let's find your edge in the basin.
Tell me about the decision in front of you — I’ll tell you honestly whether I can help.